We were originally approached by Unilever Japan because of our combined experience in the development of corporate training progress and our expertise in working within cross cultural contexts.
Devised as the first intervention of a developing programme, this two-day project was designed to examine and contextualise creativity within the brand teams of a multinational company. It comprised initial research, the scoping and development of the project brief, and the final creation, coordination and delivery of the project itself.
Our team included the first Japanese creative director of Vidal Sassoon, the Right Brain Research Centre, and the music production team of iconic Japanese rock guitarist Hotei at his IRc2 Studios. We employed a combination of creative tools, arts-based enablement practice, creative business examples and participative involvement ranging from origami to product activation methods, all of which were firmly based within their business context.
The butterfly motif became an integral tool for the project and a symbol for the blossoming of creativity that emerged from the brand teams.
“…really stimulating and creative. nothing like we had done before”
Victor Misawa
Director of Marketing, Unilever Japan
See also:
Breaking the Sound Barrier (Our contribution to Unilever UK's Project Catalyst)